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Revolutionizing Patient Care Management

Background

Remote Care Partners (RCP) is a technology company dedicated to transforming the way senior patients interact with their physicians.

Client
Remote Care Partners

Deliverables
Brand Identity
Web Design & Development
Traditional Advertising (TV)
Digital Activation & Advertising
Direct Mail
Print Collateral

Launched in 2017, RCP revolutionizes the doctor/patient relationship by slowly migrating “high-risk” patients to an integrated telehealth model that provides continuous monitoring and care for the ultimate peace of mind.

RCP engaged Shared Vision as its Agency of Record (AOR) to develop a holistic and sustained marketing effort to introduce its new Healthy Connect brand—driving awareness and adoption among three very different customer segments: physicians, seniors, and the children of seniors who serve as caretakers/gatekeepers.

Challenge THE CHALLENGE

1. Doctors and caretakers serve as potential gatekeepers to patients
2. Wary marketplace (from previous bad actors)

Insights INSIGHTS

1. Telehealth/telemedicine is growing in popularity for many Americans, especially for adults 55+
2. Cloud-based technology allows us to measure and monitor data more often and more efficiently

Creative approach

CREATIVE APPROACH

Develop a multi-pronged push/pull strategy to gather approval and endorsement from healthcare professionals, while simultaneously creating consumer demand among both seniors and their families/guardians.

SVM plan of action

Shared Vision created and activated a 360-degree launch plan to drive awareness and adoption of Healthy Connect’s continuous monitoring and care model.

STAY TOP OF MIND

Leverage the physical real estate in doctor’s offices and patient exam rooms to communicate and connect with seniors in a relevant way, while borrowing credibility from the physicians themselves

Tactics:

Interactive Displays
Takeaway Collateral
Healthcare Professional Training

Results:

+42% increase in physician adoption

Healthy Connect doctor’s office materials

TRUST THE PROCESS

Design thorough, patient-first, marketing communications to educate consumers on the benefits of the program from both a financial and healthcare perspective, as well as guide them on the steps to enrollment and activation

Tactics:

Enrollment Packages
Membership Collateral
Email Journey Marketing
Consumer Relationship Management

Results:

+212% lift in program enrollment

Healthy Connect enrollment booklet and card

AS SEEN ON TV & BEYOND

In an increasingly video-first world, invest in traditional TV advertising and OTT video to reach more consumers (and physicians), integrate more storytelling, and encourage word of mouth referral, that ultimately drove to the website

Tactics:

Scripting & Concepting
Video Production & Editing

Results:

+872% increase in website traffic

EVERYTHING COMMUNICATES

Incorporate consumer testimonials across multiple tactics to share more real-life experiences, make more emotional connections, and validate the benefits of the Healthy Connect program to seniors and their families

Tactics:

Consumer Relationship Management
Web Design & Development

Results:

+27pp increase in aided awareness
+16pp increase in unaided awareness

Healthy Connect mobile website and testimonial

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Let’s get to work!
Contact us for a consultation.

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