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Re-Designing The Prepaid Experience

Background

RushCard is a prepaid debit card product created in 2003 to help lift millions of Americans up and out to a more financially secure and free future.

Client
RushCard

Deliverables
Digital Branding
Website Redesign
Direct Response Marketing
Email Marketing

Visit Site:
www.rushcard.com

Originally available at bodegas across the tri-state region, RushCard was one of the first cards to offer Direct Deposit, money management tools to create budgets and track balances, as well as security features like Pause Protection.

Almost 15 years later, they continue to lead market share in the urban community with 700,000 active cardholders across the country, whose relationships are now managed entirely digitally from application to engagement.

Challenge THE CHALLENGE

1. High application abandon
2. Low activation rate

Insights INSIGHTS

1. Regardless of income, net worth, station or status, consumers want to be affirmed.
2. The rise of smartphones has eliminated the inequalities in digital access by ethnicity.

Creative approach

CREATIVE APPROACH

Optimize the entire, digital customer journey with a mobile-first approach so at every touch point we remind consumers that we believe in them and inspire them to Make Moves with RushCard.

SVM plan of action

Shared Vision architected and activated a strategic and integrated marketing campaign designed to move consumers through the lifecycle from awareness to consideration to retention and advocacy.

STRATEGY

KEEP IT SIMPLE

Overhaul website and streamline the application process to remove friction points for users

Tactics:

MOBILE FIRST DESIGN
BETTER CONTENT, BETTER SEO
SMART UX & UI ENHANCEMENTS

OPEN FOR BUSINESS

Develop and deploy acquisition assets with targeted messages across online advertising, paid social campaigns, search and affiliate channels

Tactics:

DYNAMIC MESSAGING
CONSISTENT VISUAL IDENTITY
DIRECT RESPONSE FOCUS
A/B TESTING

REACH OUT & GRAB IT

Capture contact information to provide additional touch points and incentives to drive more conversions

Tactics:

ABANDONMENT RETARGETING
RESUME CAPABILITIES
DYNAMIC MESSAGING
AUTOMATED STREAMS

STAY ON THEIR LEVEL

Cultivate relationships through automated and campaign-based engagement streams via email, text and social to drive activation, usage and referral.

Tactics:

MOBILE FIRST DESIGN
UNIFIED & TARGETED MESSAGING
SMART TRIGGERS
MULTIMEDIA CONTENT

LEVERAGE EXPERIENCES

Borrow equity and leverage partnerships to offer exclusive, experience-based promotions directly tied to feature usage.

Tactics:

Promotion Management
VIP Experience Programming
Dedicated Messaging

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Like what you see? Let’s get to work!
Contact us for a consultation.

Like what you see?
Let’s get to work!
Contact us for a consultation.

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